I'm an engineer who writes about engineering. I build production reference implementations of developer products and publish written assessments grounded in what actually works — the kind of technical content senior engineers trust because it can be cloned, run, and inspected.
A small number of durable assets. Built once, paying back across sales conversations, evaluation calls, and developer onboarding for years.
Your internal team saying your product is great is expected. An independent engineer saying it — after actually building with it — is proof. That's not an opinion; it's what 3,500 B2B buyers told Edelman and LinkedIn.
of decision-makers trust thought leadership over marketing materials when evaluating vendors
Edelman-LinkedIn, 2024 →of decision-makers say thought leadership prompted them to research products they hadn't considered
Edelman-LinkedIn, 2024 →of B2B buyers trust independent experts — compared to just 58% for vendor salespeople
Forrester, 2025 →I use your product the way a senior engineer evaluating it for production would — real project, real constraints, honest findings. No sandbox demos. No content plan disconnected from what actually matters to developers and buyers.
I turn that work into a focused content package: reference implementation, written analysis, and supporting assets that help a founder sell the vision with evidence.
The finished package is designed to keep paying back through trust, technical clarity, and reusable proof long after launch.
Blog
Feb 11, 2026
Independent evaluation works because it gives technical buyers a credible second set of hands on the product, not another vendor-authored promise.
Read the post →Jan 28, 2026
A practical way to spot the difference between content that looks active and content that helps technical buyers move.
Read the post →Jan 14, 2026
Senior engineers do not need more claims. They need proof they can run, inspect, and adapt before they trust a developer tool.
Read the post →If you run a developer tools company with a strong product and thin third-party proof in the market, I can help you scope the right package and keep it focused on adoption and pipeline — not output volume.