Your Product Is Ready. Your Story Isn't.

TECHNICAL PRODUCT MARKETING

Technical Product Marketing

Strategic positioning, messaging, and go-to-market execution for technical products. Working code, competitive analysis, and launch support.

Technical Messaging & Positioning

$5,000 - $10,000

Outcome: Clear, developer-friendly messaging that resonates

What's included:

  • Competitive messaging analysis
  • Value prop refinement with technical depth
  • Homepage and product page copy recommendations
  • Positioning framework for DevRel/marketing teams
  • 1-hour workshop with your team

Timeline: 2-3 weeks

Best for: Teams who know what they built but struggle to explain why developers should care

Go-To-Market Strategy

Starting at $12,000

Outcome: Launch with clear positioning and execution plan

What's included:

  • ICP refinement and developer persona analysis
  • Competitive positioning and differentiation strategy
  • Messaging framework and positioning doc
  • Sample application demonstrating core value prop
  • Technical blog post with code samples
  • Launch support and distribution guidance

Timeline: 4-8 weeks

Best for: Product launches where you need positioning + execution, not just strategy slides

COMPREHENSIVE

Product Launch Package

Starting at $25,000

Outcome: Full GTM execution from positioning to post-launch domination

What's included:

  • Everything in GTM Strategy package
  • Reference implementation (Essential or Complete tier)
  • Video tutorial (10-15 minutes, cinema-quality)
  • Social media content kit (20+ assets)
  • Developer newsletter placements (3-5)
  • Launch coordination (Hacker News, Reddit, Product Hunt)
  • Paid promotion strategy ($5K ad spend managed)
  • 30-day post-launch support and analytics

Metrics:

  • 50K+ developer impressions (minimum)
  • 1,000+ qualified site visits
  • Coverage in 2+ developer publications

Timeline: 6-12 weeks

Best for: Major launches where you can't afford to be ignored by your developer audience

DEVELOPER ADOPTION & CONTENT

Developer Adoption & Content

Reference Implementation

Production-ready applications that demonstrate your platform's value. From content-driven lead generation to enterprise-grade showcase systems.

Fixed scope • Predictable pricing • Clear deliverables

Essential

$12,000 starting

Generate 500+ qualified developer leads

  • Production-ready code example (GitHub repo)
  • 2,500-word technical article (SEO-optimized)
  • 1-2 architecture diagrams
  • LinkedIn distribution strategy
  • Developer newsletter placement

Timeline: 3-4 weeks

Best for: DevRel teams who need content that drives signups

POPULAR

Complete

$25,000 starting

Cut developer onboarding time by 80%

  • Single-purpose production application
  • Full source (TypeScript, Go, or Python)
  • Docker Compose + one-click deployment
  • Interactive quickstart guide
  • Support ticket reduction tracking

Examples:

RAG chatbot, real-time voice agent, document processing pipeline

Timeline: 4-5 weeks

Best for: Platforms where developers struggle to reach first working integration

ENTERPRISE

Enterprise

$45,000 starting

Close enterprise deals with production proof

  • Full-stack production-grade application
  • Frontend + Backend + Database
  • OpenTelemetry observability
  • Security docs (SOC2/HIPAA)
  • Case study content (2,500+ words)
  • 2-4 weeks post-delivery support

Timeline: 6-8 weeks

Best for: Enterprise sales where buyers need to see it running before signing

Add Video: Add cinema-quality video tutorial (10-15 minutes) to any tier for +$10,000-$15,000. Includes YouTube SEO optimization, social clips, and 30-day promotion strategy.

Sponsored Honest Reviews

$3,500 - $6,000

Outcome: Credible third-party validation that reaches real developers

What's included:

  • In-depth technical evaluation with real implementation testing
  • 10-15 minute YouTube video (cinema-quality production)
  • LinkedIn post series with authentic developer voice
  • Working code repository if applicable
  • No scripted marketing - honest technical assessment

What makes it different:

  • Real developer testing, not scripted testimonials
  • Published to my audience, not yours (authentic credibility)
  • I'll tell you if something doesn't work - keeps reviews credible

Timeline: 4-5 weeks

Best for: DevRel teams who want credible third-party validation, not paid ads

ONGOING PARTNERSHIP

Ongoing Partnership

Long-term technical guidance without the full-time hire commitment.

Advisory & Retainers

Ongoing access to senior technical expertise without the full-time hire. Architecture reviews, GTM strategy, vendor evaluation, and ad-hoc guidance.

3-month minimum commitment • Net 15 payment terms • 30-day cancellation notice

Advisor

$1,500-$2,000/mo

5 hours/month

  • Monthly 45-min strategy call
  • Async email/Slack access
  • Architecture reviews
  • Written recommendations
POPULAR

Partner

$2,500-$3,500/mo

10 hours/month

  • Everything in Advisor
  • Bi-weekly sync calls
  • Code reviews
  • GTM strategy support
  • Vendor evaluation

Embedded

$4,500-$6,000/mo

20 hours/month

  • Everything in Partner
  • Weekly dedicated time blocks
  • Hands-on implementation support
  • Team training sessions
  • Priority response time

Best for: Teams who need senior technical guidance but aren't ready for a full-time hire

AI CONSULTING

AI Production Systems

Production-ready AI implementations, no-code migrations, and HIPAA-compliant healthcare systems. Starting at $8,000 for production readiness audits, $25,000 for implementation.

Learn more about AI consulting →

Payment Terms & What You Get

Standard Projects

  • 50% deposit on contract signing
  • 50% on delivery

Large Projects ($50k+)

  • 25% deposit
  • 25% at midpoint milestone
  • 50% on delivery

Monthly Retainers

  • Billed first day of each month
  • Net 15 payment terms
  • 30-day cancellation notice required

What You Get (All Engagements)

Full Usage Rights

You own all code, content, and deliverables

Boringly Reliable

Production architecture that just works

Distribution Included

We don't just create, we get it seen

Metrics That Matter

Track outcomes, not vanity metrics

Post-Delivery Support

Support period included (varies by tier)

Revision Rounds

Included in all packages

Next Steps

1

Discovery Call

Free, 30 minutes

We'll discuss your goals, current blockers, and whether we're a fit.

2

Proposal

You'll receive a detailed proposal with:

  • • Specific outcomes and metrics
  • • Timeline
  • • Investment
  • • Payment terms
3

Contract & Kickoff

Sign SOW, pay deposit, start work.

4

Results

Regular updates, on-time delivery, metrics that prove ROI.

Currently booking Q1 2026 projects