Before we build, let's diagnose. A standalone deliverable you own regardless of next steps.
A 90-minute deep-dive into your developer content strategy, competitive positioning, and content-to-adoption pipeline. You get a written findings brief with prioritized recommendations — not a slide deck, not a pitch for more work. A document your team can act on immediately.
The diagnostic covers the five areas that matter most for developer tools adoption: third-party credibility, developer onboarding experience, content-to-signup attribution, technical buyer trust signals, and competitive differentiation. You'll leave knowing exactly where the gaps are and which one to fix first.
Live working session, not a discovery call. We dig into your content, analytics, and competitive landscape together.
Prioritized findings document with specific recommendations. Yours to keep and execute on — with or without Alderson.dev.
You'll know exactly which gap to close first, what it takes, and whether outside help would accelerate it.
Who this is for: DevRel leads and technical founders who know their developer content isn't driving adoption but aren't sure where the breakdown is. The diagnostic gives you the map before you invest in the territory.
Third-party credibility your internal team can't replicate.
I evaluate your product the way a senior engineer evaluates tools for their stack — thorough, opinionated, honest. The deliverable is a real implementation with a published technical assessment: written deep-dive, cinema-quality video walkthrough, and a GitHub repository your prospects can deploy.
Production implementation with error handling, edge cases, and deployment patterns. Written technical assessment, long-form and SEO-optimized. Cinema-quality video walkthrough. Distribution across both our channels. GitHub repo with deployment documentation.
"Independent experts are trusted at 66–72% — vendor salespeople at just 58%. An honest review from an independent engineer is the credibility signal enterprise buyers look for."
Forrester, 2025 →Who this is for: DevRel teams and developer marketing leads who need credible third-party validation — not another tutorial. Companies who've tried influencer content and realized it didn't convert engineers.
Book a Call →Production-ready code that converts your prospects from "interested" to "deployed."
Full production-grade applications that demonstrate your platform's value in realistic scenarios. Not a demo app — a real system with observability, error handling, security considerations, and one-click deployment. The kind of code a senior engineer would actually fork and use.
Single-purpose implementation focused on one key use case. Ideal for content-driven adoption.
Multi-feature application with full documentation, video walkthrough, and deployment automation.
Production-scale system with observability dashboards, security documentation, and case study content for sales enablement.
"86% of software buyers use peer review sites when making purchase decisions. A production-grade reference implementation IS the peer review."
G2 Software Buyer Behavior Survey →Who this is for: Platforms where developers struggle to get from "signed up" to "first working integration." The reference implementation cuts time-to-first-value from weeks to hours.
Book a Call →Developer content your audience actually watches to the end.
Cinema-quality technical video — deep-dive evaluations, architecture walkthroughs, product showcases. Every video ships with a working code repository, not just slides. This is not a screen recording with a voiceover; it's produced technical content designed to earn trust with senior engineers.
Who this is for: DevRel teams who want video that senior engineers take seriously.
Book a Call →A senior engineer on retainer — without the full-time hire.
Fractional technical content partnership for DevRel teams with consistent needs. Monthly cadence of evaluations, reference implementations, or video content — with ongoing strategic input on technical positioning and developer experience.
Monthly strategy session, priority scheduling, dedicated communication channel. Deliverable mix agreed at kickoff and adjusted quarterly based on what's driving results.
"86% of decision-makers say they'd invite a company to RFPs if it consistently produces high-quality thought leadership."
Edelman-LinkedIn, 2024 →Who this is for: Companies that need continuous technical content but aren't ready to hire a full-time senior engineer for DevRel.
Book a Call →Every engagement is scoped to your product, your goals, and your timeline. Published prices for engineering work are either too low (and I cut corners) or too high (and you overpay for what you need). I'd rather spend 30 minutes understanding your situation and send you an honest proposal than have you self-select out based on a number that may not apply.